2 . How do you feel about the way the group set out to look for a market for the Kittyhawk? What correct turns and what wrong turns do they make?
When setting out to get a market intended for Kittyhawk, there was several right and completely wrong decisions the fact that DMD division made that greatly afflicted their item and its foreseeable future effectiveness. They initially went about it the right way by researching the electronics industry as well as the several companies inside the industry that might want their new product. Additionally, they spent period analyzing HP's future item plans and how they lined up with that of Kittyhawk's. That they looked into businesses where all their innovative and disruptive product may have a greater demand and be better able to quickly include their merchandise, such as the portable and video gaming markets.
The DMD division manufactured the mistake of not awaiting the market to produce before mass producing their very own product. Existing customers usually be hesitant when getting off products they may have already committed to and push towards a disruptive technology. Many consumers may not even have the resources or perhaps capabilities to work with HP's cool product. DMD must have given moment for customers to be aware of their innovative product before getting to conclusions of long term demand styles. One way to initially see how clients would respond to Kittyhawk would have been to carry out beta and end user testing before establishing a permanent marketplace. Also, the organization hired a market research organization specializing in great markets to help these groups segment industry, but seeing that Kittyhawk was so impressive, the research was almost worthless because there were no trustworthy leads or perhaps demands by customers.
At the Laptop Electronics Demonstrate, HP did not capitalize around the immediate marketplace need established by Nintendo, who desired their item for 50 dollars. This went against DMD's original reason for the task which was to make a cheap, small disk travel, which was precisely what Nintendo desired. Instead, they...